Credibility 

Credibility refers to the objective and subjective components of the believability of a source or message.

Traditionally, credibility has two key components: trustworthiness and expertise, which both have objective and subjective components. Trustworthiness is a based more on subjective factors, but can include objective measurements such as established reliability. Expertise can be similarly subjectively perceived, but also includes relatively objective characteristics of the source or message (e.g., credentials, certification or information quality). Secondary components of credibility include source dynamism (charisma) and physical attractiveness.

Contents

Credibility online

Credibility online has become an important topic since the mid-1990s, as the web has increasingly become an information resource. The Credibility and Digital Media Project @ UCSB highlights recent and ongoing work in this area, including recent consideration of digital media, youth, and credibility. In addition, the Persuasive Technology Lab at Stanford University has studied web credibility and proposed the principal components of online credibility and a general theory called Prominence-Interpretation Theory.

Journalistic credibility

According to the Society of Professional Journalists code of ethics, professional integrity is the cornerstone of a journalists credibility.See Preamble

Street and indie cred

"Street cred" is a relatively recent neologism referring to credibility or acceptability among young or fashionable people, particularly within the hip-hop industry. 1 2

Similarly, "Indie cred" is used to describe aesthetic credibility in indie rock and related social movements.

See also

Look up Credibility in
Wiktionary, the free dictionary.

Credibility Research Reviews

References

  1. ^ street cred - Definitions from Dictionary.com
  2. ^ http://en.wiktionary.org/wiki/Street_cred


Literature